If You Only Read One Wine Book This Year

TrueTasteMatt Kramer’s latest book (really not more than a long, concise, finely argued essay) is subversive. While at once a bare knuckled take down of the now well established “flavor-descriptor-as-tasting-note” mode of wine review, True Taste: The Seven Essential Wine Words is also a manifesto for the return to values, judgment and discernment in both wine writing and wine reviewing. And it is a book that every wine writer, every wine industry participant and every true wine aficionado needs to read because it is one of the most important and insightful wine books to be published in the past 20 years.

True Taste is the culmination of Kramer’s 40 years of writing about wine. And the book reads like something one would need 40 years of drinking wine, tasting wine, evaluating wine, discussing wine and thinking about wine to produce. Those 40 years of experience have provided Kramer with a unique view of a transformation in wine writing and evaluation that he believes has taken us all astray. And he’s right.

Boiled down, Kramer’s plea is that we move aside the obsession with focusing on flavor identification and descriptors when we evaluate wine because the descriptors actually tell us very little about the quality of the wine or about the most important thing: our judgment of the wine: “Flavors descriptors have nothing to do with judgment. What you can find doesn’t necessarily correspond to what you conclude…Too many tasting notes now offer little more than a string of fanciful flavor descriptors with the judgment revealed only in the score itself—a numerical ‘thank you ma’am” after the more energetic ‘slam , bam’ of the flavor descriptors.”

Kramer is looking for thoughtful judgment in wine reviews. He wants a return to insight and, more importantly, to an embrace of subjectivity after too many decades of the pretense of scientific objectivity in wine writing in the form of descriptors and numbers.

The first two chapters of True Taste are the most important, with chapter number two making the most mattkramerimportant point in the entire essay: great wine writing happens when insight is delivered as a result of the synthesis of experience and thought. And one thing is for sure. One does not expose themselves to insight by reading a string of flavor descriptors.

The bulk of True Taste is given over to a discussion of what Kramer believes are the most important concepts and ideas to keep in mind as one evaluates a wine: Harmony, Texture, Layers, Finesse, Surprise and Nuance. It is by focusing on these concepts in the evaluation of wine that the taster (and writer) can uncover insight, what the wine is about and what might make it significant or simply interesting.

Although Kramer provides the reader with definitions behind these very subjective terms, they remain…subjective. And this suits Kramer just fine. The cry he hears (for him, too often) that wine tasting is just subjective and a “good wine” is one that you like is the least one can say about a wine and nearly not worth saying—and certainly not worth writing. He will argue that wines that possess “Harmony”, “Texture”, “Layers”, “Finesse”, “Surprise” and “Nuance” in one degree or another are the wines that will inspire us and provide meaning to our pursuit of aesthetic truth, if not simply pleasure.

The way Kramer moves through these ideas and explains in a precise, convincing, and an easy-to-read way why they are the roadway to understanding what might be special, great or impressive about a wine is nothing less than a tour de force of wisdom and vision. Had this book been available to me 25 years ago when I first entered the wine business I would have been a far better advocate for my clients than I am today…as well as a better wine taster.

Finally, it’s notable that the way in which Kramer addresses the obvious issues of style and what makes a wine fine—issues that must be addressed in such a book—are done in a delicate and ecumenical way. He’s not trying to start a revolution. But he may be trying to nudge one along. After all, just read the title.

The vast majority of wine books are compendiums or references or (to my weary eyes) attempts to explain why wine really is just so simple. It’s rare to see published a wine manifesto. This is an important work that deserves being read more than once. Though thin, it’s dense with ideas and insight.

True Taste: The Seven Essential Wine Words
By Matt Kramer
Cider Mill Press (2015)



14 Responses

  1. Bob Henry - June 17, 2015


    On occasion, you are the on the receiving end of blog commenter brickbats.

    Not today.

    Good job on conveying the sentiment and passion behind Kramer’s newest tome.


  2. Thomas Pellechia - June 17, 2015

    Maybe I’ll get the book, but I’m already wondering: if you accept that atse is subjective, without some sort of codification, how does one propose to determine for others “Harmony”, “Texture”, “Layers”, “Finesse”, “Surprise” and “Nuance”?

    If I had tasted a gooseberry I’d know what someone means when gooseberry is used as a descriptor. I’m unsure how many people can taste, say, Surprise or Harmony.

    I’d really love a book that tells me why the aesthetic desires and subjective talents of others is important to my taste. That would be a best seller among pedants like me…

    • Thomas Pellechia - June 17, 2015

      and of course “atse” should read “taste.”

      • Bob Henry - June 17, 2015

        As they say, there’s no accounting for atse . . .

        Likewise Harmony, Texture, Layers, Finesse, Surprise and Nuance.

    • Dwight Furrow - June 17, 2015

      “I’d really love a book that tells me why the aesthetic desires and subjective talents of others is important to my taste.”

      Because you can learn from how other people experience something. Good criticism leads you to see something that was not evident without the criticism.

      • Thomas Pellechia - June 17, 2015


        “Good” crticism may be as subjective a concept as criticism itself.

        I know what constitutes bad wine (it has nothing to do with aesthetics) but I don’t know how to categorize bad criticism; it’s what a person believes.

        Granted, someone can bring an observation to the table that I (or you, r anyone else) may not have observed, but to me that is a conversation rather than a critical edict.

        • Dwight Furrow - June 17, 2015

          “…but to me that is a conversation rather than a critical edict.”

          Right. The purpose of criticism (when not wholly directed toward purchasing decisions) is to make taste a social phenomenon. Without the discussion tastes are private. I can’t share your taste unless you tell me what you’re tasting. I’m not sure what you mean by “on high”. I suppose one of the limitations of traditional media is that there is no, or very limited, feedback. That is no longer the case.

          And “bad criticism” is ill informed or uninformative–it tells you nothing about what the judgments are based on. There is no argument.

          • Thomas Pellechia - June 17, 2015

            In my experience, critics don’t converse as much as they proclaim.

            Incidentally, I mostly agree with your definition of “bad crticism”, but doubt you can get any critic to agree to his or her opinion being ill-informed.

  3. Tom Wark - June 17, 2015

    Hi Thomas….How goes it??

    First, I don’t think that Matt would argue that taste descriptors should be banned from discussions of or reviews of wine. However, he does make the case that long strings of such descriptors are of little real value if you want to communicate the meaning of the wine.

    As for what “harmony” is keep in mind that when promoting “harmony” as an important concept, Kramer is arguing that understanding a wine through the prism of “harmony” is very useful. Matt won’t argue that “harmony” can be measured. However, he will make the case that if we look at a wine by examining how it harnesses the variety of force and elements with in it, one can produce a very useful view of the wine. And he’ll argue that “harmony” is a better way of looking at a wine than is “balance.”.

    Part of what makes the book really quite wonderful is his exploration of these words and ideas, including “harmony”, etc.

    • Thomas Pellechia - June 17, 2015


      As a pianist and ex-singer, I know about harmony. As a wine professional I know about balance. I try to keep them apart–for sanity.

      Are you coming to the Finger Lakes in August?

  4. Peter Carey - June 17, 2015

    “Harmony”, “Texture”, “Layers”, “Finesse”, “Surprise” and “Nuance” is only six, what’s the seventh?

  5. Leslie Hennessy - June 24, 2015

    Although I appreciate Matt’s shot at the ‘desciptive’ part of wine evaluation, he misses what all rating systems miss- price and package.

  6. Ella - July 3, 2015

    Dear Thomas,
    Thank you very much for this book review, I haven’t even heard about it untill today! Recently I was thinking about how to write better about wine, what’s the power of the particular word etc and I was looking for the book where the author analyses the words that wine writers use to describe wine, thanks to you I think I found it 🙂
    You’re bringing a lot of good content about wine and I really do enjoy reading your posts.
    Best regards,
    Ella, Wine Lady

  7. Holiday Wine Reads | Vino Voices - December 8, 2015

    […] reviewed James Halliday’s wine books, and here is a review of Matt Kramer’s book True Taste. If you’re into seriously heave wine lit, The Vancouver Sun recommended a six pound (three […]

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