Archive for the ‘Wine Business’ Category
Recently New York Senator Charles Schumer demonstrated exactly how a representative of the people stands up for his constituents and for his state's industries. Senator Shumer publicly ask the Obama administration, through a letter to Julianna Smoot, White House Social Secretary, to serve New York wines at the upcoming state dinner for Chinese president Hu Jintao. I don't ever recall seeing a congressperson make this kind of public statement on behalf of their state's wine industries. Three cheers for Schumer….
Anyone involved in public and media relations understands that they are primarily involved in sales; this is particularly true where the media is concerned and where trying to interest members of the media in writing about one's client or company. That PR and media relations are really just another form of sales is as true for the wine industry as any other. Wine writers and editors are constantly contacted by folks like me who try to put their clients on…
Independence Day has again come and gone. It's one of my favorite holidays because it SHOULD have real meaning for every American. It also gives me the opportunity to watch eyes roll when I tell the story of Jefferson and Adams both going on to their eternal reward on the same day, 50 years after the signing of the Declaration of Independence and declaring at the end of the story, "Jefferson Lives". But I like Independence Day also because it…
The sheet of paper with a menu of wines to taste. Perhaps a binder with info on the winery These are the primary and ubiquitous tools wineries tend to use for communicating to tasting room visitors. They are the same tools wineries have been primarily using for probably 40 years. Somethings gotta change. I came across that change when I spoke with Felicia Alvarez, co-owner of Pithy Little Wine Company in San Luis Obispo, while attending the 2010 Wine Bloggers…
Andy Perdue, longtime editor of Wine Press Northwest and an authority on the wines and wine industry in Oregon and Washington, was kind enough to interview me at the Wine Bloggers Conference in Walla Walla, Washington last week. It was a fun interview to do and gave me the chance to think about the utility of the Wine Bloggers Conference and bloggers and my own mug.
