Archive for the ‘Wine Business’ Category
Saturday was an interesting and educational day for me. I was reminded that most people think that a wine publicist’s job is to track the every day movements of the Wine Spectator and Robert Parker. Saturday I lectured at the Culinary Institute of America in Napa at their "Business of Wine" course. The class is headed up by Judd Wallenbrock of Humanitas Winery who has probably worked in every facet of the wine business. My task was to explain just…
In November of last year I had the gumption to make a series of predictions considering the Wine Blogging world. Among them was this one:3. The number of wine blogs will double In November 2004, 26 blogs were listed on Wine Blog Watch. In July of this year 82 blogs were listed. Today there are 120 listed. Lots of people will take up wine blogging in 2006. The question of interest though is who and why? Well, today Wine Blog…
It has been a while since talk of wine as an investment has come up on my radar. In the late 1990s and early 00s, particularly during the Internet Bubble, there was a good deal of stirring among many about wine not only as an investment but as a way to make a quick buck. Today I came across an article at the Wales.co.uk in which the fine art of wine collecting as an investment and the factors that go…
Maybe it’s my natural aversion to things "cute", but it does appear we have a candidate for the most overused term in wine for 2006: "Critter Wine". Are we tired of this yet? Not the "critter wines", clearly, but the term? ACNielsen tells us that that according to their sales figures 18% of new table wine brands released over the past year that achieved sales of $20,000 or more in 2005 had "critters" on the label. The sales of these…
GOOD MARKETING QUESTIONS… 1. “Are you aware of any freelance wine PR people in this neck of the woods? 2. (From a freelance writer): “I want to make some changes to make my Web site, making it a little friendlier and to perhaps induce more people to subscribe, offering a few more members-only services. Memberships are very low and I’m not making a cent on the site. I may eventually have to go to advertising…….What to do.?” 3. How do…
