Archive for the ‘Wine Media’ Category

Jan 24, 2005

Review of the Wine Media: The Pinot Report

This is the 7th in a series of reviews of the Wine Media THE PINOT REPORT I’m unaware of any magazine or newsletter that deals specifically with Cabernet or Chardonnay or Merlot. It’s not that these varietals are not popular, it’s that they don’t create the kind of passion among wine lovers like Pinot Noir can. The search for great Pinot Noir, be it aimed at Burgundy, California, Oregon or elsewhere has consumed the time and patience of many. So…

Jan 19, 2005

Gallo: Scary Smart is What They Are

Corie Brown of the Los Angeles Times has written what must be the most intriguing and thought provoking article on wine marketing to appear in a daily newspaper in years. I’ve read it three times today. The article concerns the Gallo strategy of creating new brands in France and Italy, how they produce wines for an "Americanized" palate, and the research that gets them to the what are essentially, pretty, bland, wines for wine chuggers. The dismissiveness that top Gallo…

Jan 17, 2005

The Hell That is Wine Jargon

I’m guilty of it…though I hope less today than in the past. I’m talking about using jargon when writing about wine. The wine industry, particularly its marketers, get away with murder by using certain words and phrases that, due partly to the marketers’ own over use and shoddy thought processes spurred by laziness, result in these phrases being meaningless or uncomfortably inaccurate. A selection of those words and phrases that have passed into near-meaninglessness:    Terroir: To often incorrectly used…

Jan 13, 2005

Review of the Wine Media: “Vintage Experiences”

The fifth in a series of reviews of wine publications DAN BERGER’S VINTAGE EXPERIENCES I’ve learned more about the wine industry from Dan Berger than any other wine writer. He’s one of those writers who cares deeply about wine, the wine industry and the people who people it. So it should be no surprise that I would call his weekly newsletter, "Vintage Experiences", a must read. First, Berger has been at this for some time. He began writing about wine…

Jan 10, 2005

Wines for the “Moron Market”?

The issues surrounding the idea of Terroir are almost exclusively debated among those who have a stake in wine and wine quality or those who are hard core wine lovers. It’s similar to it being Civil War buffs who are the ones likely to debate General Lee’s strategy at Gettysburg. But if you want to see how the discussion of terroir can be taken out of the realm the geeks and into the bright world of common culture, all you…