Archive for the ‘Wine Media’ Category
“Our goal is to capture the ethos that’s driving drinks forward: the connection of beverage to tradition and place, the passion to innovate and yes—fun. We also believe that the wine, cocktail and spirits worlds share more in common than they probably realize. We want to bring them together and shine a light on the many places where their values are entwined.” I have been thinking about the sentiment and purpose behind this statement on and off for about four…
For anyone looking for an excellent position in wine marketing, you need look no further than the recent job posting by J Vineyards and Winery for PR and Social Media Associate. The great thing about this job opportunity is that it provides the chance to dive into the deep end of public and media relations as well as the social media side of marketing communications. One of the most interesting things about this job posting is the very first responsibility…
Is it possible to make a persuasive intellectual case for one style of wine being more delicious than a different style of wine, that also does not involve tasting the two different styles of wine? I’ve never thought this is possible for the simple reason that direct experience nearly always trumps reason when it comes to discovering aesthetic truth. However, if anyone can turn this trick it’s Paul Lukacs who takes a whack at it in his recent article at…
I’m a fairly close observer of what we have come to call “The Wine Media”. My 20+ years observing the writing and reporting of all things wine, and any expertise I’ve accumulated as a result, is part of what I offer my clients—who hire me and keep me around in part because I’m a fairly reliable analyst of the wine media. I make a living understanding the wine media, how it works, what it wants and who reads it. Me…
The San Francisco Chronicle’s Food & Wine Section, following in the foot steps of its Wine Section, is being discontinued. It’s further evidence that anyone even considering starting a print publication that requires a large circulation to survive is a wild-eyed dreamer likely with more money than sense. The printed newspaper is dead. What we are watching is a slow burial ceremony. I am one of those people who for years looked forward to the arrival of the weekly SF…
