Archive for the ‘Wine Media’ Category
Trying to write a book covering the current status of the California wine industry isn't easy. Such a book will never be comprehensive unless the end product runs thousands of pages. Trying to write a survey of the world of California wine must mean, then, carefully choosing those producers to include in the volume in such a way that those wineries covered deliver a fair representation of the world of California wine. This is exactly what a new and beautiful…
The tagline for this blog has, from its beginning, been: "A Blog Set Inside The World of Wine Public Relations—Where The Media, The Culture And I Mingle" It's that "culture" part that has always really had my interest. So, I was fascinated to find Google Ngrams, a beta program that allows the user to search the frequency of use of words, over time, in more than 5.2 million books that Google has scanned. These books reach back to before 1800….
As a follow up my last post on wine media and writing, I want to draw attention to some very different types of wine media. POINTS MEDIA—The Wine Blue Book If you look at the right side of this blog, you'll see an ad for THE WINE BLUE BOOK. The tag line in the add is "Better Wines By the Numbers". I originally spoke with the owner after looking over this fascinating journal and after speaking with them about possible…
I've said before that I believe we are drifting through a "Golden Age" of wine writing. The primary evidence for this position is the exponential increase in the number of individuals writing about wine for public consumption. Surely this results from the ease with which one can now share their thoughts with the rest of the world using digital publishing formats such as blogging services. I'm thinking about this Golden Age as I note that this week marks the commencement…
Which will be the first wine magazine to offer digital subscriptions to their digitally-formatted content? Last summer I revealed that I'm ready to throw out my paper magazines and begin reading periodicals in digital format. But one of the criteria I thought critical to being able to do this, particularly if I use an iPad or other pad-type devise, was that there was a system for buying year long subscriptions in digital format. I wrote: "2. I want the option…
