Archive for the ‘Wine Media’ Category
Anyone involved in public and media relations understands that they are primarily involved in sales; this is particularly true where the media is concerned and where trying to interest members of the media in writing about one's client or company. That PR and media relations are really just another form of sales is as true for the wine industry as any other. Wine writers and editors are constantly contacted by folks like me who try to put their clients on…
Tony Greenberg has a quick, nimble, searching and eclectic mind that he's beginning to train on the wine industry. More importantly, he's training that mind on the unique way the wine industry chooses to distinguish the hundreds of thousands of wines at consumers' disposal: ratings. "These judgments [ratings] are based on the false premise that wine assessment can be absolutely objective. But it absolutely cannot; there’s always a measure of subjectivity, even though our minds seldom reward nuance. Critics’ reliability…
Andy Perdue, longtime editor of Wine Press Northwest and an authority on the wines and wine industry in Oregon and Washington, was kind enough to interview me at the Wine Bloggers Conference in Walla Walla, Washington last week. It was a fun interview to do and gave me the chance to think about the utility of the Wine Bloggers Conference and bloggers and my own mug.
Occasionally comments on this blog come in the form questions, rather than statements. However, most often those questions are along the lines of "Who the hell do you think you are." Rhetorical at best. However, very occasionally I get real honest to goodness questions that deserve a real responses. Thomas Pellechia, a long time wine professional, excellent wine writer, blogger, and all around semi-curmudgeon, recently asked me a question in connection to a post about wine writers v. wine bloggers….
10 Things I've learned So Far at the 2010 Wine Bloggers Conference 1. The wine bloggers conference confirms what many bloggers already knew: There is a strong sense of community among bloggers. 2. The good folks at the Secret Sherry Society has convinced me that Fino Sherry is an interesting substitute for the vermouth in a Manhattan and I'll be investigating this idea fully. 3. Downtown Walla Walla is absolutely charming. 4. The European Bloggers Conference will next be in…
