Archive for the ‘Wine Media’ Category
Lettie Teague ranks not only as one of America's most important wine writers, but as one of its most talented. And it's important to recognize that one does not always imply the other. After spending many years as the Wine Editor and Executive Wine Editor at Food & Wine Magazine, she was recently appointed to be one of the wine writers at the Wall Street Journal. Lettie has won two James Beard Awards, including the coveted MFK Fisher Distinguished Writing…
Why should you, the reader, give any credence to what I write on this blog? Why indulge in my version of reality by giving my words the time of day? I'm not a professional writer? I don't get paid to write this blog. I don't have an editor that I have to satisfy. I think the reason I have a decent readership is because it's pretty clear I have some sort of expertise in what I choose to write about,…
Recently in Washington State at TASTE Washington I gave a talk on ""THE TEN THINGS EVERY SMALL WINERY MUST KNOW TO MARKET IN TODAY'S WINE MARKETING UNIVERSE." That talk was summarized in an earlier blog post here at FERMENTATION. This is the second post in a series that expands on that earlier post. RULE # 2: LISTEN TO THE CONVERSATION The single biggest change in wine marketing that has occurred in the past 20 years is that consumers are talking…
There are roughly five spaces still available for the 2010 North American Wine Bloggers Conference from the 300 that were originally available. What does this mean? It means a number of things, not the least of which is that this conference, now in its 3rd year, is attracting numerous people who take their wine blog very seriously, but also others who are serious about learning about wine blogging and the wine blogging world. Why in the world is this the…
There are few "wine personalities" that have earned national fame here in America. You can probably count them on the fingers of one hand. Karen MacNeil would lay claim to one of those digits. It takes quite a few paragraphs to outline her accomplishments and accolades. But let's not allow that to stop us. Karen is probably most famous for writing one of the most important wine books of the past 20 years. "The Wine Bible", published in 2001 is…
