Archive for the ‘Cannabis’ Category

Apr 22, 2019

What Does the Wine Industry Have to Learn from the Cannabis Industry?

Over at writer Chris Macias, who has a good deal of experience writing about wine, provides the cannabis industry readers seven important lessons they can learn from the California wine industry. And all of them are true: -Put on your suit and tie and start lobbying-Establish education and service certifications-Watch out for the snob factor-Bring customers into the tasting room and tell your story-Are you a boutique? Take advantage of your niche -Establish and promote appellations-Learn to break bread…

Mar 29, 2019

Booze, Cannabis and the Limit of Good Ideas

How many of you are familiar with the taste of cannabis? Raise your hand. Now that it’s established that a good number of FERMENTATION readers are also familiar with cannabis and all its attributes, raise your hand if you think the aromatic and flavor elements of cannabis are something you want to add to your food and drink. Far be it for me to be a judgemental ass, but I’m having a hard time wrapping my head, nose, and tastebuds…

Feb 1, 2019

The Wine Narrative is Slowly Changing—In a Bad Way

“Narrative” It’s a word that has come to be used more and more over the past decade to describe a given explanation or story concerning one topic or another. Most often you see the term “narrative” used to describe how the media is telling a particular story. For example, “the current narrative is that the Trump team worked with Russian representatives to influence the outcome of the 2016 election.” That’s a narrative. It may or may not be true. I…

Jan 21, 2019

Booze Wholesalers Selling Cannabis Is Like Letting the Sharks in Pool

DON’T LET THE SHARKS IN THE POOL Yes, yes, yes. We all know that beer, wine and spirit wholesalers have everyone’s best interests at heart when they advocate that cannabis be distributed in the same manner as alcohol: controlled in every way by middlemen who can charge ridiculous margins by virtue of being able to stop interstate competition. If this is the way things are going to go, then I have a suggestion: in no way whatsoever should the federal…

Dec 28, 2018

2018 Key Wine Trends #2 – Cannabis and Wine

How did the American wine industry evolve in 2018? It’s a “meta question” that directs us to examine those issues that coursed through all elements of the industry and in the long run have the potential to significantly impact how industry professionals work, how the industry is perceived and how consumers respond to the industry’s offerings. Three issues drove the evolution of the American wine industry in 2018. This is the second of three posts examining those issues. For more…

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