Oct 31, 2007
Yeah, I’m in PR. A marketer. At heart, I’m a salesperson (hell, I once made a good living selling vacuum cleaners door to door). So I understand the importance of getting the consumer’s attention and setting yourself apart. I understand the idea of market segmentation. I understand the idea of looking at the market by age, by ethnicity, by geography and by mindset and catering a product or pitch to the difference that exist between the market’s segments. I understand…
Oct 24, 2007
The number of blogs on the internet that cover the issue of direct shipping and consumers rights and shipping regulations is few and far between. There is the blog you are reading, the ShipCompliant Blog and Inertia’s REthink blog. NOW THERE IS A NEW ONE….dedicated to covering this issue particularly from the perspective of retailer-to-consumer shipping, but delving into the world of wine shipping issues on a daily basis. WINE WITHOUT BORDERS is the new blog created by the Specialty…
Oct 22, 2007
I think it’s worth noting when the most popular wine blog on the Internet undergoes and launches a re-design. That’s what Alder Yarrow has done at his Vinography. Redesigning and launch a site as well populated with posts and information isn’t an easy chore. As Alder puts it, "It’s been a long road to get here. Like remodeling a house." What’s noteworthy is the organization of all this information. There is a subtle balance to be considered between using organization…
Oct 16, 2007
I’ve been thinking about what makes "professional" ever since reading Ryan’s Post and the following comments over at Catavino. Ryan’s query was: "Does it make someone more of a professional if their (wine) reviews are only accessible through payment? Does the exchanging of money make a person’s opinion (what any review by anyone really is) worth more?" I’m not sure if the question is different if it’s applied merely to blogging vs. wine reviewing. I don’t think it is. Nonetheless,…
Oct 9, 2007
Yesterday was my monthly trip down to the studios of KSVY 91.3 in the town of Sonoma to appear on the "Wine Biz" radio show with Kaz and Randy. I love doing this. It’s a casual Radio show geared toward what’s happening in the Sonoma Valley wine industry with occasional jaunts into "that other valley" as well as inquiries into what’s going on nationally in the world of wine. Randy, one of the hosts, finally has put together a system…