Archive for the ‘Wine Business’ Category
Jack at Fork & Bottle tipped me off to this very interesting tidbit at Dr. Vino’s Blog (leave it to the good Doctor to find the really magical and fascinating things about the wine industry). Apparently Gallo is marketing a wine in Europe, Asia and Canada that appears to come from the "Sierra Valley" appellation here in California. What’s really cool is that Gallo is the first winery in America (the world?) to actually get the trademark for a specific…
Anyone who doubts the power of numerical wine ratings, particularly the 100 Point system, just isn’t living in the same world as me. Let me explain what I, a wine marketer, see when I look at numerical ratings: 1. The opportunity to become an overnight success with a single rating from the right reviewer 2. The opportunity to have my entire brand dismissed with a single wrathing from the wrong reviewer. 3. The chance to sell out 1000s of cases…
By my reckoning and perspective, both personal and from within the industry, the biggest issue facing the wine business is the emergence of high alcohol wines as the norm. This was why I included two questions about them this blogs recent "Tough Wine Questions" survey. I could, and probably should, have included more questions on the the topic. If it’s not clear, I should spell out my general objections to the trend that is higher and higher alcohol levels in…
The recent Fermentation Survey on "Tough Wine Questions" was issued to to look at questions about wine that interest me as a marketer. In this post I want to deliver an overall look at what the 238 folks who answered the survey had to say. ON TERROIRFor the avid wine drinker and wine enthusiast the question of Terroir looms large. Without it there really is little meaning to our relationship with wine since if all wine is the same, no…
*******************************************************************************************Don’t forget to take the Fermentation Survey!CLICK HERE to take the survey…All I ask is three minutes of your day.******************************************************************************************* Russ Bebbe over at the Wine Hiker Blog has done a preliminary assessment of the effect on a wine’s aftermarket price when it hits the Top Ten of the Wine Spectator Top 100 list. The Top 100 came out Monday. What was unique about the list is that the #1 wine was relatively inexpensive Ar around $69 (2001 Casanova Di…
