Archive for the ‘Wine Business’ Category
There was a time when Wark Communications wasn’t doing to well. Wineries seemed to be choosing other public relation firms over ours. In the face of this difficulty, I seriously considered attacking and burning down the buildings that held the offices of competing pubic relations firms. You know, really punishing them them having the audacity to compete with me. That would teach them! In the end I chose a different strategy to overcome the difficulty my firm was having. I…
Let’s presume this data is correct. Now, let’s speculate. What does it mean that there is negative correlation between between violent crime in the United States and wine sales? That’s what this graph shows. I don’t think we can suggest that is a causality between the two. Drinking wine may be a great thing on many levels but it’s doubtful that the more wine you drink the less crime you commit. However, it strikes me that that there is a…
My Top Wine Stories & Wine Trends of 2006(In no particular order) Un Oaked White WinesEarlier this year WineOpinions discovered that the awareness of Un-Oaked Chardonnay had reached approximately 60%. That’s impressive given that only a few years ago it seemed that the most ubiquitous wine in America was the OVER-oaked Chardonnay. I love this trend toward acceptance and awareness of a different style of wine not only among the trade but among consumers too. It’s good for the wine…
If you stick around the wine business long enough, in just about any capacity, you end up thinking "I could do that." "That" being make and sell your own wine. Even I’ve had the thought. Then, I’ll walk into a client’s winery and see them pulling around hoses, dealing with the wrong palate’s of bottlings showing up with bottling happening tomorrow, and getting folks who owe them money to pay. I usually go back to my office and write a…
Worst case scenario is you get up in the morning and shuffle off to a job you despise. I’ve done that. Believe me, it’s the worst possible career/work scenario. Best case scenario is you get up in the morning and you know that through your job today you get to be a part of something groundbreaking, something you are excited about and something that’s going to drive real change. That was today. Today I got up knowing I would be…
