Archive for the ‘Wine Media’ Category
I've been thinking about "Anonymous Sources" this week, among other things. So has Jeff. You just don't see the anonymous source used too often in wine writing and journalism associated with the wine trade. This must be the case for the most obvious reason. Wine criticism is worthless without a name or brand associated with it. Maybe I've been distracted the passed 20 years, but I can't remember too many cases when anonymous sources were liberally used by wine writers…
The best source of independent, web-only wine writing will no longer be free beginning July 6th. That's right, Appellation America recently and quietly announced it would be transitioning to a subscription format on that date. Though this move will significantly reduce its readership, it undoubtedly will have a much more active and dedicated readership and one that demonstrates real appreciation for outstanding content. And yet the bottom line is that the work of Appellation America, including its features, tastings and…
One of the greatest joys of working in wine public relations has been the remarkably collegial, helpful and generally encouraging attitude of my peers. In the 20 some odd years I've worked in this area of the wine industry I can't recall a single instance in which I was disappointed with my personal interaction with other wine PR folks. And I can't count the number of times other PR people have helped me in significant ways. Still, there is something…
For nearly 20 years, when I tell people "I work in wine PR", I often get the same response: "So what exactly do you do?" Sometimes this questions sets me back on my heels because from day-to-day my responsibilities to my clients change, the things I'm asked to do change, and I'm not always sure, on any given day, exactly what I'll be doing. In other words, while there are some vague boundaries to the realm of "PR", it's not…
In case anyone is wondering, THIS IS HOW IT'S DONE. The topic of journalists and reporters issuing corrections isn't often discussed. Generally, these kinds of discussions take place via email or on page 20. So, it was with great pleasure that I saw one of America's best wine reporters come out with a straight up correction and make it nice and visible too. In This Story, Lew Perdue of Wine Industry Insight made his correction regarding a story he posted…
