Archive for the ‘Culture and Wine’ Category
Pursuits, hobbies and interests are constantly being categorized across the Internet. Invariably, "Wine" ends up being categorized under "Lifestyle". Occasionally you see it under "Culinary" or "Home". But it's "Lifestyle" under which the consumption of fermented grapes appears most often. It's no surprise then that the "Wine Lifestyle" is so often combined with other "lifestyle" pursuits to create unique and interesting events that the organizers hope will extend its attraction. The most interesting example of this I've seen lately is…
I've been eating out a lot more of late and mainly here in my neck of the woods: Sonoma Valley. With that in mind and with thoughts of travelers coming to Sonoma Valley, here's a list of my 10 favorite Sonoma Valley restaurants The Girl & The FigSandra Bernstein's The Girl & The Fig is on the verge of becoming an institution in Sonoma Valley. I've never had a bad meal there. We are talking classic California cuisine with fresh…
I am starting to be a bit concerned with the mountains of hope that are being heaped upon our president elect. Besides the hope that he will be a new kind of president, a war ending president, an economy mixing president, a health-care fixing president and truly green president, it also appears there is hope running around the wine industry that he will be a "Wine President". The evidence that Obama is something of a connoisseur or even a simple…
At Wark Communications our focus is almost entirely on our clients; helping them expand their communications and marketing efforts. That means they have access to our best ideas. But sometimes, we like to share these ideas with the public at large and the industry at large. This is more true today when we see the wine industry, like many others, struggling in the current difficult economy. So, the question is what can a winery (or wine shop) do to attract…
I learned something about subliminal manipulation of consumers recently while reading Parade Magazine. What I learned didn't surprise me. A study has show that if you play French music in a grocery store's wine department, folks buy more French wine. If you play German music they buy more German wine: "In one experiment over a two-week period, British researchers played either accordion-heavy French music or a German brass band over the speakers of the wine section inside a large supermarket….
