Archive for the ‘Public Relations & Wine’ Category
Barry Nolan over at Boston Magazine makes a point that flies in the face of what many politicians will tell us: "The business sector actually desires regulation and corruption." Interestingly, his primary evidence for this seemingly counter-intuitive conclusion is the wine industry, and particularly the Massachusetts regulatory scheme: "Massachusetts is one of the few states where you can’t get a special bottle of wine delivered to your house by FedEx or UPS. Some may try to tell you that this…
The wine industry is not overly prone to using gimmicks to sell stuff. Yet, it does conjure its share. The most infamous gimmick was the "critter wines", a trend in gimmickry that looks, thankfully, to be done with. Still, there are some old and new gimmicks in the wine industry that really should be done away with: 1. Natural WineI fear this one is with us for a long time to come, yet a gimmick it is with no real…
I love the comments that folks share on this blog. But additionally, I get a good deal of blog-related email. Why some folks choose to send me questions and comments via email, rather than commenting and questioning right on the blog, is something I don't always understand. However, I feel the need to respond. Below are are some of the more recent questions I've recieved via email and my responses. For those of you who asked the questions, you know…
At the risk of beating on a horse that is live and well, I'm compelled to remake a few points about the Natural Wine Movement that very much need to be driven home. The movement, which some will say does not exist, continues to see its most ardent champions display a most insidious form of promotion that is both disingenuous and dangerous. I want to draw your attention to one of two "Natural Wine Fairs" that will be occurring in…
Wineries are more and more considering the extent to which they ought to really embrace "Social Media" and incorporate its use into their daily sales and marketing. I know this because no week goes by without running into a question that generally goes like this: "What's the return on investment of social media"? This question isn't really what questioner wants to ask. What they really want to ask is this: "Will I increase revenue by utilizing Social Media." That fact…
