Archive for the ‘Public Relations & Wine’ Category
Recently New York Senator Charles Schumer demonstrated exactly how a representative of the people stands up for his constituents and for his state's industries. Senator Shumer publicly ask the Obama administration, through a letter to Julianna Smoot, White House Social Secretary, to serve New York wines at the upcoming state dinner for Chinese president Hu Jintao. I don't ever recall seeing a congressperson make this kind of public statement on behalf of their state's wine industries. Three cheers for Schumer….
Anyone involved in public and media relations understands that they are primarily involved in sales; this is particularly true where the media is concerned and where trying to interest members of the media in writing about one's client or company. That PR and media relations are really just another form of sales is as true for the wine industry as any other. Wine writers and editors are constantly contacted by folks like me who try to put their clients on…
Independence Day has again come and gone. It's one of my favorite holidays because it SHOULD have real meaning for every American. It also gives me the opportunity to watch eyes roll when I tell the story of Jefferson and Adams both going on to their eternal reward on the same day, 50 years after the signing of the Declaration of Independence and declaring at the end of the story, "Jefferson Lives". But I like Independence Day also because it…
Andy Perdue, longtime editor of Wine Press Northwest and an authority on the wines and wine industry in Oregon and Washington, was kind enough to interview me at the Wine Bloggers Conference in Walla Walla, Washington last week. It was a fun interview to do and gave me the chance to think about the utility of the Wine Bloggers Conference and bloggers and my own mug.
The finalists in the 2010 American Wine Blog Awards were announced today and they include a variety of nominees who are new to the finalist round. Having been involved in these awards for quite some time and having watched the world of wine blogs for longer, I've now come around to the position that wine blogs are indeed members of the "traditional" or mainstream media. For many, including myself, wine blogs have seemed to live outside this idea of the…
