Archive for the ‘Public Relations & Wine’ Category
Here’s a little trick for evaluating the true concerns of an organization associated with wine: compare the things they like to talk about VERSUS those things they DON’T talk about. Take the Wine & Spirit Wholesalers Association as an example. The other day they issued a press release that breathlessly and near hysterically denounced all on-line retailers for the way they sell wine. The organization’s president Craig Wolf said this: "On-line retailers are playing fast and loose with alcohol laws…
One of the requirements of my particular job is to consume media…lots of it, hourly, seven days a week. The requirement is dictated by the necessity I feel to have a grip on the general cultural and social atmosphere Wark Communication’s clients are working within. There is an ever-changing context of ideas and trends that affects the way most people perceive ideas, products and activities. I feel like a good PR dude needs to have a grasp on this context…
TOP TEN PLACES TO DRINK WINE ACCORDING TO FERMENTATION: THE DAILY WINE BLOG -In a 102 degree hot tub on a cool spring evening -At the edge of an old Petanque court watching old men play the game and smoke their Gauloise -In the skybox overlooking 3rd base -From a table at the cafe at the Piazza della Republica in Florence -Direct from the barrel in an underground aging cellar -From a tumbler, in a comfortable leather chair, watching Godfather…
I wanted to bring this issue out of the comments section because I think it is an interesting issue. A reader commented earlier that this statement on the back of a bottle of California Malbec is probably done to try to piggyback on the Bordeaux’s well deserved quality reputation: :"Malbec is one of the five red varieties traditionally used in Bordeaux wines." In fact the commenter said this: "So, why then does the producer want to put it on the…
If it were up to me, I’d want no information to be required on a wine label except that which I deem useful. In particular, I would not want to have to disclose any particular ingredients or winemaking methods on a label. It’s not that there’s some stuff going in our wine that’s harmful. It’s just that some of the stuff that does go into the wine and some of the methods that are used to make wine don’t sound…
