Archive for the ‘Public Relations & Wine’ Category
It’s not unknown for tasting rooms to pop up in places where no vineyard or winery resides. But it can be risky business, and rare. Pure tasting rooms unconnected to a winery location or vineyard location have shown up in San Francisco, New York and other cities that are not winemaking towns. But they don’t always make it. Yesterday, I read that the little town of Tiburon in Marin County has a new tasting room: Couloir Wines. Is it a…
Are any of the numbered 30 below, NOT a good reasons to re-purchase a particular bottle of wine? I think it can be said with some assurance that they are all good reasons to re-purchase a bottle of wine and none can be discounted. It’s an indication of the idiosyncratic nature of our motivations, not to mention our uniqueness as individuals. What’s true is that this list could easily grow to 100 reasons or 200 or 500 or more. For…
Does the Napa Valley need more promotion? More publicity? More visitors? Of course it does. The economy here is bolstered in huge ways by tourism and visitors, not just the sale of wine. So, given the recent announcement that the PGA Tour will be bringing professional golf to Napa Valley in 2014 in the form of the Frys.com Open to take place at the Silverado Resort, it made me think: what will be the impact on the local economy of…
The Drinks Business has published a damning and slicing editorial (endorsed by the entire “Staff”) that condemns what appears to be the widespread practice of Bordeaux vintners to “doll up” or “sex up” a sample of the most recent vintage to show to the trade during the all important En Primeur week when the last vintage’s wines are tasted through and assessed. To put it another, Drinks Business is condemning the widespread practice of fraud in Bordeaux. If I understand…
Though I can’t say for sure, I’d bet that wine tasting room workers constitute the greatest number of “marketers” in any wine region in the country. I’d further hazard to guess that a good number of wine tasting room personnel have a desire to rise from the tasting room to a position that allows them to work in a more hard-core marketing environment in the wine industry. What is absolutely necessary to make this climb up the latter is education….
