Archive for the ‘Wine Blogs’ Category
The survey taken last week of FERMENTATION readers yielded some interesting results. I have a pretty good picture of my readers' demographics. For example: GENDERMales: 76%Female 24% AGE21-30 21%31-40 24%41-50 29%51-60 18%61-70 8%70+ -1% HOUSEHOLD INCOMEUp To $25K 6%$25-$50K 9%$50K – $75K 13%$75K – $100K 20%$100K – $150K 23%$150K – $200K 15%$200K – $500K 13%$500K -$1mil 1%$1mil+ 1% EDUCATION LEVELHigh School Degree 9%Junior College Degree 3%Four Year Degree …
Having just finished a survey of the readers of this blog, I wanted to report on one finding in particular that should be of interest to PR folks, advertisers, readers and, obviously, me. Sixty two (62) Percent of FERMENTATION readers do now or have "worked in wine, restaurant, beverage retail or wine-related industries". This makes FERMENTATION a "Trade Media Outlet". For advertisers, it means that if you want to access the eyeballs of members of the wine industry, FERMENTATION isn't…
I want to know who you are. But just the basics really. It has been three years since I queried the readers of FERMENTATION to get a sense of who I am writing for. Seems now is as good a time as any to do a survey of readers. CLICK HERE TO TAKE A QUICK 13-QUESTION SURVEY When I close the survey down I'll report on the results as well as make the raw results available for review. In advance,…
Here's what I want to do for both myself and Wark Communication clients: 1. Monitor mentions and coverage on blogs 2. Monitor mentions and reviews on Cellartracker 3. Monitor mentions and comments on Twitter 4. Monitor mentions and comments on wine and hospitality social networking sites Here's how I've been doing it: CRUVEE There are MANY on-line media monitoring sites out there and ready for your use. But if you are in the wine industry and need to monitor wine-related…
“A (wine) blogger could receive (wine) merchandise from a marketer with a request to review it, but with no compensation paid other than the value of the product itself. In this situation, whether or not any positive statement the (wine) blogger posts would be deemed an “endorsement” within the meaning of the Guides would depend on, among other things, the value of that (wine) product, and on whether the (wine) blogger routinely receives such requests. If that (wine) blogger frequently…
