Archive for the ‘Sponsors’ Category

Jul 31, 2012

Relationships Between Wine Blogs, Ads and Readers

There is a symbiotic relationship between the publisher, the advertisers and the readers. While that church/state line must always separate what gets printed and what gets advertised, it's an important fact of publishing life that the publisher, readers and advertisers live under the same roof. The readers want the content.The advertisers want the readers.The publisher wants both. No content, no readersNo readers, no advertisersNo advertisers, no content. While this might not always be true in the world of wine blogging…

Dec 7, 2009

Wine Blogs and Loving the One You’re With

Please…Say hello to FERMENTATION's newest advertisers/sponsors. If you like this wine blog, if you like your daily dose of FERMENTATION, then consider these two new sponsors and the rest of the advertisers you see on this blog to be one reason why my blog is rewarding enough for me to continue. Yes, yes. I'd write this blog even if people paid other to diss it. But the fact is, having sponsors and advertisers is very helpful. The Wine of the…

Nov 9, 2009

A Collision of Wine, Politics and Commerce—How You Can Help

AND NOW A VERY SPECIAL MESSAGE FROM OUR SPONSOR, URGING WINE LOVERS WHO CARE ABOUT FAIR TRADE, THEIR RIGHTS AND THE FREE MARKET TO GET INVOLVED——————————————————————- For Immediate Release: November 9, 2009 Politics, Wine and Fair Trade Collide at Online Wine Auction Online Fundraising Auction Supports Efforts to Give Wine Merchants Right To Ship Wine, Consumer right to buy the wines they want (Sacramento, CALIF)—Beginning today and running through November 19th, Specialty Wine Retailers Association (SWRA) and WineCommune.com are sponsoring…

Oct 6, 2009

This Wine Blog is More Likely To Deceive You

“A (wine) blogger could receive (wine) merchandise from a marketer with a request to review it, but with no compensation paid other than the value of the product itself. In this situation, whether or not any positive statement the (wine) blogger posts would be deemed an “endorsement” within the meaning of the Guides would depend on, among other things, the value of that (wine) product, and on whether the (wine) blogger routinely receives such requests. If that (wine) blogger frequently…

Apr 1, 2009

Wet Paint & Wine

It's important for me to note that I endorse THIS in no way. THIS only minimizes the serious nature of wine and wine drinking. In fact, THIS purports to be humor, but in reality THIS is just another blow to the industry when the industry needs nothing like THIS. Is THIS really what people want to read? Only a few years ago THIS sort of thing would never fly. THIS would have been condemned. THIS really is harmful to a…