Archive for the ‘Wine Business’ Category
This blog reaches upwards of 25,000+ unique individuals monthly. Half of those work in or around the wine industry. This Manifesto is meant for them. If it leads to discussion, anger, contemplation or results—any of that would be a fine outcome. A MANIFESTO OF REFORM AND CHANGE TO THE WINE INDUSTRY Let us concede that as a culture early embedded with a mistrust of alcohol and with a history of such abusive practices surrounding the sale and use of alcohol…
If you enjoy watching good old fashioned democracy in action, then watch the Napa Valley Board of Supervisors meeting today. Today a public hearing is on the agenda to discuss the modification of the "Winery Definition Ordinance". This is the public document that defines what kind of events a Napa Valley Winery may engage in and even discusses how a winery might market itself. What everyone is in a tizzy over is this: "Marketing of wine” means any activity of…
As I write this, President Obama is holding court at Blair House and discussing with members of congress the issue of healthcare. It's a contentious issue that will define the President's first term and that has highlighted many of the philosophical divides inside congress and among the American people. While I'm not convinced the Healthcare Summit will do anything more than provide a televised forum for staring into the gulf that is political partisanship, it an interesting discussion and helps…
Is Napa Valley very much like the classic "Mill Towns" of England and early New England? Or is it more like the Antebellum South? I've been thinking about the differences between Napa Valley and Sonoma County of late as I've been spending more time in Napa Valley. There has always been something of a rivalry between these two regions, some of it real, some of it a creation of the media. The difference I see? Napa Valley is a one-trick…
Judd's Enormous Wine Show, produced by the folks at Judd's Hill Winery in Napa has the best production value of any private wine-related wine video series on the net. Plus, it's hilarious as the video below can attest. But is it smart marketing? Episode 9 – Judd's Enormous Wine Show: The Master Cut from Rod Bentner on Vimeo. I think it is good marketing as long as you don't expect your comic relief marketing to draw in all wine geeks…
