Archive for the ‘Wine Business’ Category
WINE & SPIRIT WHOLESALERS ASSOCIATION SECURES SARAH PALIN AS KEYNOTE SPEAKER AT 2010 CONVENTIONS I'm don't think I have any words to add to this comic turn of events….Wait a minute…we all know that's not true. Of course I have some words to add. First, the above headline, written by the PR department of the Wine & Spirits Wholesalers Association is unusually disrespectful. I'm sure she is supposed to be referred to as GOVERNOR Palin, whether she hightailed it out…
Various wine-related Year-End and Decade-End stories have been published and posted at blogs, in magazines and in newspapers. Yet none of these wrap-up stories have addressed the one development over the past decade that probably had the most impact on the wine industry and wine drinkers. That development is this: MONEY CONTRIBUTED TO STATE-BASED POLITICAL CAMPAIGNSBY SECTORS OF THE ALCOHOL INDUSTRY (2000-2009) Alcohol Retailers: $3,219,398Beer Producers: $20,300,278Wine & Spirit Producers …
There is a HUGE difference between Dope & Wine that isn't so huge. But before we get to that, consider this: It appears likely that in November, Californians will vote on whether or not to legalize the sale and consumption of Marijuana and to tax it good and heavy. In some circles, the notion of selling and taxing Marijuana is being promoted by pointing to the success of California's wine industry in creating jobs, providing an economic engine for the…
I believe the U.S. economy, and the U.S. wine industry, will turn around in 2010. It will be a slow turn around, but visible nonetheless. How will we know when this maneuver occurs? When news like THIS stops appearing. The Feds announced today that U.S. employers "shed a more-than-expected 85,000 jobs in December even as the unemployment rate held at 10 percent. The rate would have been higher if more people had been looking for work instead of leaving the…
It is this time of year when I, and other independent PR people, find themselves speaking to a variety of potential clients who are exploring the idea of engaging a public relations/communications professional for the new year. Inevitably, the very first question that I ask these folks and that must be answered is this: "How do you currently sell your wine and how do you want to sell your wine?" In general this is a question of percentages. What percent…
