Archive for the ‘Wine Business’ Category
The winery or wine related business that adopts social media as part of its marketing strategy, but doesn't include a blog in that strategy, is probably wasting a good deal of time and, down the road, will likely be disappointed with the results of its social media strategy. That's a fact. And here is why. The first rule of business, is to do business. The point of any marketing communication effort is to draw the attention of your prospective customer…
One thing you learn after watching an election campaign being carried out is that in this country the media will jump on any inadvertant "misspeak". It doesn't matter what the intent was, if a candidate misspeaks it will be used against them. And it's not just in the context of electioneering that the media jumps on such a thing. A person of any standing can be castigated by the media and others for the inadvertent words. I was reminded of…
Yesterday's ShipCompliant DIRECT Conference provided a number of highlights. Among the highlights at a conference that focuses on the task of complying with direct shipping regulations and how to sell more wine direct was the announcement that Winery-To-Consumer shipments of wine had increased 11.5% over the past 12 months to a whopping $1.35 Billion dollars. I was very pleased to be able to moderate the session yesterday where Kent Nowlin of ShipCompliant and Danny Brager of Nieslen presented the various…
Biodynamics is about as intellectually coherent a philosophy for grapegrowing as Alchemy is a coherent source of precious metals. If you disagree, then read this formerly active, yet highly coherent, set of posts on the issue of biodynamic farming. One thing is for sure, however. Raymond Paccot, of Domaine La Colombe in Switzerland, as well as others at the recent convention of the Academie du Vin, will disagree. According to Paccot: "Biodynamic winemakers represent a 'resistance' movement. They are at…
The Wine Industry is hiring. If you don't believe me, look at Wines & Vines Magazine's Winery Job Index. (It should be called the "Wine Industry Job Index" as far more than just wineries are covered by the job listing metrics they use to measure if hiring is up or down or steady. Looking at the latest edition of their index we see that for the months January to April, job listings for wine country jobs are up over the…
