Archive for the ‘Wine Business’ Category
For the past decade or more, Article 1, Section 8 of the United States Constitution, otherwise known a the "Commerce Clause" has been a key issue in the somewhat obscure realm of wine politics and law. It has been a the center of the wine direct shipping legal and political battles. The question for alcohol beverage attorneys, reporters and other interested parties in the wine industry has been "how can the Commerce Clause, which grants the federal government the power…
MARKETING BOY #1: Dude, turn the fucking TV off, we have to get this new ad comped and up on Facebook. MARKETING BOY #2: I know, I know. Chill. (clicks remote)….Hey, pass me the bottle of Goose Juice. MARKETING BOY #1: (passes bottle of Grey Goose to colleague) Pour me another too. MARKETING BOY #2: What do we have so far? MARKETING BOY #1: Nothing. MARKETING BOY #2: Hey, man, what happened with the girl you were hangin with all…
At the risk of beating on a horse that is live and well, I'm compelled to remake a few points about the Natural Wine Movement that very much need to be driven home. The movement, which some will say does not exist, continues to see its most ardent champions display a most insidious form of promotion that is both disingenuous and dangerous. I want to draw your attention to one of two "Natural Wine Fairs" that will be occurring in…
Worrying that money might control politics is akin to being concerned that Burgundy is overpriced. That horse has left the barn. But what's true and what matters where money and politics is concerned is that money buys access to the halls of power, that place where policy is enacted and where money buy protection. What's interesting, and what this post is ultimately about is that staggering amounts of money dedicated to politics, while often getting its way, doesn't always get…
Wineries are more and more considering the extent to which they ought to really embrace "Social Media" and incorporate its use into their daily sales and marketing. I know this because no week goes by without running into a question that generally goes like this: "What's the return on investment of social media"? This question isn't really what questioner wants to ask. What they really want to ask is this: "Will I increase revenue by utilizing Social Media." That fact…
