Archive for the ‘Wine Consumers’ Category
It has been just over 1 month now since the long anticipated launch of the American Wine Consumer Coalition. AWCC is today the only national organization in America representing the interests of wine consumers alone. Not wineries. Not retailers. Not wholesalers. Not regulators. Consumers. Here’s the update: • AWCC has almost 300 members nationwide • AWCC has successfully weighed in on PA’s Privatization and Shipping issues • AWCC has created a host of great member benefits • AWCC has been…
Visiting Napa Valley? Coming to “Wine Country” to soak up some of that good life? Heading our way for a relaxing getaway. Good! We are very pleased you are coming, can’t wait to see you and promise to put our best foot forward for you. However, I do want to offer 10 warnings to those coming to Napa Valley for a quick vacation, particularly those who have never been here before. It’s not about scaring you away because, believe me,…
The American Wine Consumer Coalition (AWCC) is currently in the midst of sponsoring a contest for the best slogan for the new wine consumer advocacy organization. The prize is pretty cool: A copy of Jancis Robinson’s monumental new book, “Wine Grapes”…which serves not only as a compendium of all things grapes, but also as a substitute for a gym membership. The contest begs the questions, are slogans useful, should wine companies develop and use a slogan in their marketing, and…
Gather 1,000s of people in one place and have them all shout out their reason for being there and what you’ll get is noise that can’t be deciphered. However, get them all to shout out the same words at the same time, and you have a powerful voice that can’t be ignored. This is the principle behind any organization of individuals with a unique ideological and principled view on issues that seeks to advance their interests. And it is the…
WINE CONSUMERS HAVE LONG DESERVED AND NEEDED A VEHICLE TO VOICE THEIR INTERESTS—AND TODAY THAT VOICE EXISTS. For more than a decade now, I’ve concerned myself with how wine gets into the hands of consumers. This concern has led me to be involved in and to comment on numerous issues that impact not merely the wine trade, but how consumers access the wines they want. In some cases I’ve acted as an advocate for members of the wine trade who…
