Archive for the ‘Wine Media’ Category
The survey taken last week of FERMENTATION readers yielded some interesting results. I have a pretty good picture of my readers' demographics. For example: GENDERMales: 76%Female 24% AGE21-30 21%31-40 24%41-50 29%51-60 18%61-70 8%70+ -1% HOUSEHOLD INCOMEUp To $25K 6%$25-$50K 9%$50K – $75K 13%$75K – $100K 20%$100K – $150K 23%$150K – $200K 15%$200K – $500K 13%$500K -$1mil 1%$1mil+ 1% EDUCATION LEVELHigh School Degree 9%Junior College Degree 3%Four Year Degree …
Having just finished a survey of the readers of this blog, I wanted to report on one finding in particular that should be of interest to PR folks, advertisers, readers and, obviously, me. Sixty two (62) Percent of FERMENTATION readers do now or have "worked in wine, restaurant, beverage retail or wine-related industries". This makes FERMENTATION a "Trade Media Outlet". For advertisers, it means that if you want to access the eyeballs of members of the wine industry, FERMENTATION isn't…
A new issue by the University of California Press entitled, "The Finest Wines of Champagne: A Guide to the Best Cuvees, Houses and Growers," and written by Michael Edwards represents the things I love most about that civilizing relic we call the "Book". While a paperback in form, the book is sturdy, making it durable, yet portable. Inside the pages are thick and have a coating that delivers a sheen and, more importantly, hold and display the ink beautifully. The…
The impact of surveys is most often not driven by their content, but rather by the headlines that result. I was reminded of this today when I saw the following reported in newspapers and across the Internet: "Over 60% of Kids Exposed To Violence""Justice Survey: Majority of Kids Exposed To Violence""60% of Kids Exposed to Violence in the Past Year: Justice Department" This is just the tip of the iceberg of the numerous stories that ran today on this shocking…
Here's what I want to do for both myself and Wark Communication clients: 1. Monitor mentions and coverage on blogs 2. Monitor mentions and reviews on Cellartracker 3. Monitor mentions and comments on Twitter 4. Monitor mentions and comments on wine and hospitality social networking sites Here's how I've been doing it: CRUVEE There are MANY on-line media monitoring sites out there and ready for your use. But if you are in the wine industry and need to monitor wine-related…
