Archive for the ‘Wine Media’ Category
In preparation for a British "expose" of sorts on winemaking and winemaking additives, the Telegraph in the UK has run a story highlighting the rather unauthentic ingredients that sometimes find their way into wines. From the look of the story in the Telegraph, the television show probably wasn’t a fawning appraisal of the world of wine making. But one thing stuck out in reading the story: "Many cheaper wines have oak chips added to give the impression that they have…
Cruvee launched yesterday. As in Groovy, Cruvee is new wine social networking and personalized wine information site that aims to combine comprehensive information, people’s passions for interacting over their favorite libation and powerful user-adaptive technology to create a community of well-informed users. For anyone who has used other social networking sites such as Facebook, MySpace or OpenWine Consortium, Cruvee will be very easy and simple to navigate. You’ll be navigating about checking out any of the 18,000 wineries highlighted on…
I am absolutely fascinated by the initial discussions that have resulted from Rodney Strong Winery’s program of sending samples of a new wine to a selection of wine bloggers. The PR initiative is described here by Dr. Debs, here by Tim Elliot of ACAN Media, and here by Jeff at The Good Grape, and here by Mike Duffy of Winery Website Report. What appears to be different or unique about Rodney Strong sending samples of its new Rockaway wine to…
Have you ever noticed that big time wine writers and wine reviewers rarely make fun of themselves and their profession, despite the fact that when you back up and really observe what reviewers do, it’s kind of funny: The lengths they go to inoculate themselves from bias, the formality, the special glasses, the palate cleansers. All the things that go into tasting, rating and reviewing wine has to be kind of absurd for someone on the outside looking in. But…
Another new beverage magazine has been introduced and this new one has something of the flare that Wine X exuded. Mutineer Magazine is produced out of Southern California and looks to appeal to a younger drinker with more on their mind that terroir and mailing lists. Like the now retired Wine X, MM strikes a rebel pose and is looking to unmask wine and other adult beverages. MM comes with a pretty substantial on-line presence to augment the bi-monthly publication…
