Archive for the ‘Wine Media’ Category
I was thinking about naming this post "The Difference Between Forbes and BusinessWeek." But after thinking about it, I don’t think that makes sense. The readers of both Forbes and BusinessWeek articles probably belong in a similar demographic. So, let’s call it…"Covering Your Bases on All Fronts". Nick Passmore has certainly done this. For Forbes.com Passmore penned "The Most Expensive Champagnes of 2006," an interesting piece on the prestige Champagnes that will set you back upwards of $750 per bottle….
We PR folks are known for cooking up all sorts of wild things for our clients. Some ideas are better than others…to be sure. One idea that I’ve occasionally suggested to clients is the simple act of publishing a book about the winery’s history. There are very few California wineries out there that could pull this off and have genuinely good reason for doing such a thing. So, this kind of a suggestion is rarely offered up. Recently I received…
Which wine books will you be reading in 2007? Here are a few of the more interesting books, courtesy of Amazon.com, about wine set to be released in 2007…in case you need to start planning. Adventurous Wine ArchitectureBy Michael Webb The New France: A Complete Guide to Contemporary French Wine By Andrew Jeffords and Jason Lowe Wine Clubs of Sonoma County: A Guide to the Pleasures And Perks of BelongingBy Jim Arnold Educating Peter: An Everymans Guide to Getting Educated…
I’ve been thinking a lot about the idea of "Awards" lately. As I set my mind to this topic I seem always to come back to the same questions: What is their purpose? What do they accomplish? In the case of wine, awards usually come up in the context of competitions…wine competitions into which producers enter their products, have them judged in various (usually varietal) categories and hope to get a Gold, Silver or Bronze medal awarded to them. These…
If you stick around the wine business long enough, in just about any capacity, you end up thinking "I could do that." "That" being make and sell your own wine. Even I’ve had the thought. Then, I’ll walk into a client’s winery and see them pulling around hoses, dealing with the wrong palate’s of bottlings showing up with bottling happening tomorrow, and getting folks who owe them money to pay. I usually go back to my office and write a…
