Archive for the ‘Public Relations & Wine’ Category
It's reported in today's New York Times that marketing behemoth Omnicon is involved in starting a new agency aimed at spotting "emerging trends in popular culture and take advantage of them by creating and distributing content sponsored by brands and products." Trends. They are an interesting phenomenon. Most often they are spotted when they are unstoppable, rather than when they are emerging. This is particularly the case in the wine industry. However the nature of the wine industry makes for…
Sometimes, when you open old boxes, you find something pretty remarkable. I had the chance to pull some old boxes that held materials from my first years and days in the wine PR business. One of things I found was literally an exercise that my first employer asked me to undertake. The task was to write a series of story pitches aimed at wine writers. However, I was allowed to use no more than two sentences to write these story…
Another twitter-driven HASHTAG(Wine) day is upcoming. This one will focus not a varietal wine (a la #cabernet or #PinotNoir), but rather on a region. Specifically the Central Coast AVA in California. The official hashtag for the day is #CCWineDay. The day set aside for this celebration of all things wine and Central Coast is Thursday, March 15th. I'll make a point of drinking a "Central Coast" wine on March 15 and probably even using the #CCWineDay hashtag in order to…
The craft of wine industry public relations doesn't strike me as being altogether different than real estate, publishing, high tech, or any other industry PR effort. There is a different body of information that a Wine PR pro must master and of course a different set of media to understand. But in the end, the simplest explanation of what a Wine PR pro must do is the simplest explanation of what any public relations professional does: communicate a brand message…
What is the meaning of the "Natural Wine" movement? Why is here with us and why now? How has it slipped up? What kind of opposition does it face? How much support does it have? These are the questions I've been pondering recently as I prepare to go down to World of Pinot Noir this weekend to attend that annual festival of all things Pinot Noir and, in particular, listen to a debate/discussion about Natural Wines. What I'm hoping for…
