Archive for the ‘Public Relations & Wine’ Category
Sometimes your message needs to be shouted from the mountain top. A press release can be considered a well-ordered shout. This post will give a brief outline of how a winery or wine-related company should structure and write a press release. 1. WHY WRITE A PRESS RELEASE?Write a press release because you have a message that is likely to be of interest to a particular group and by this group hearing your message your company benefits. That group is either…
It seems absolutely clear that Naomi Brilliant is happier now that her wine brand, Roshambo, is dead. It seems too that Naomi's time confronting the wine business left her bitter. At least that's what I get from reading the Santa Rosa Press Democrat Article, "Roshambo Founder Shifts From Wine to Farming". The most fun, I mean real fun, I had working with a winery PR client was when I did a bit of work for Naomi Brilliant at Roshambo. I…
This was lots of fun. It’s always nice to obtain your 30 seconds of fame. However, the discussion of the similarities between wine and marijuana discussed in this CNBC segment to which I was asked to contribute (see 40 seconds in..) raises a lot of questions. The most interesting issue raised is that of “Dope Critics”. Were it legal to buy and sell Marijuana in California, would a crop of “marijuana critics” rise up and flood us with their opinions?…
There is a HUGE difference between Dope & Wine that isn't so huge. But before we get to that, consider this: It appears likely that in November, Californians will vote on whether or not to legalize the sale and consumption of Marijuana and to tax it good and heavy. In some circles, the notion of selling and taxing Marijuana is being promoted by pointing to the success of California's wine industry in creating jobs, providing an economic engine for the…
It is this time of year when I, and other independent PR people, find themselves speaking to a variety of potential clients who are exploring the idea of engaging a public relations/communications professional for the new year. Inevitably, the very first question that I ask these folks and that must be answered is this: "How do you currently sell your wine and how do you want to sell your wine?" In general this is a question of percentages. What percent…
