Archive for the ‘Public Relations & Wine’ Category

Nov 7, 2008

The Dirt on Terroir

In the San Francisco Chronicle today I was reading about the trio of gentleman who have started “Terroir”, a wine bar and wine shop in a warehouse on Folsom Street in San Francisco. “Terroir” is focused on “Natural wines” that are described by writer Wolfgang Weber as “a sort of catchall term for organic, biodynamic and minimal intervention” wines. You have to love a trio of guys like this, with so much passion for wine that they’d invest in opening…

Oct 25, 2008

13 Things I learned at the Wine Bloggers Conference

13 Things I learned at the first day of the American Wine Bloggers Conference 1. Amy Atwood of Cleanskins & My Daily Wine blog is a fascinating lovely woman whose two websites don't completely scratch the surface of her potential or involvement in the wine industry. She's one of the folks from the Wine Blogger's Conference who I immediately liked and immediately knew was meant for much greater things. Nice handbag too. 2. Quivira Winery in Dry Creek Valley's one…

Oct 10, 2008

History and Gravitating Toward the Authentic

I’ve thought about it many times but have never come up with a satisfactory answer to why it is I gravitate toward things historical. My masters is in Diplomatic History. Most of my vacations have taken me to historic places and cities. My library is full of histories. And my movie collection tends toward historical dramas. My first Wine PR client was Foppiano Vineyards: Founded 1896. Rued Winery is Wark Communications’ most recent client. The first member of the Rued…

Oct 6, 2008

Fermentation & The OJ Simpson Saga

Do you ever wonder how people find you on the Internet? Wineries, wine retailers and restaurants certainly do, as well as every other business that hopes to connect with prospective customers over the Internet. Bloggers should be wondering this too. One of the best ways to discover how you are being discovered (or how your website or blog is being discovered) is to look at your stats and see what keywords used in search engines bring eyeball to you. I…

Sep 19, 2008

Big Mouth

Over the past two years I’ve given more talks to wine or wine-related audiences than the rest of my career combined. The reason is a function of the world of Blogs having caught the attention of the wine industry and working with Specialty Wine Retailers Association. Outside of making a new client pitch or pitching a story to an editor or writer, it’s probably the most exhilarating thing I do. Although I’ve arranged for clients to take formal training in…