Archive for the ‘Public Relations & Wine’ Category
Is it just me or does anyone else have a hard time imagining Silver Oak Winery inhabiting the Roshambo Winery facility on Westside Road in Healdsburg? In fact, I can’t imagine any other winery successfully occupying this amazing facility. News broke today that Roshambo Winery sold its facility to Silver Oak Winery. This is the first time in a long time that I’ve found myself lamenting a sale in the wine industry. The brand is still owned by Naomi Brilliant…
We PR folks are known for cooking up all sorts of wild things for our clients. Some ideas are better than others…to be sure. One idea that I’ve occasionally suggested to clients is the simple act of publishing a book about the winery’s history. There are very few California wineries out there that could pull this off and have genuinely good reason for doing such a thing. So, this kind of a suggestion is rarely offered up. Recently I received…
I think we can all agree that wine labels should not misrepresent what’s in the bottle by printing place names and appellations on them when none of the wine in the bottle came from that place or appellation. This is the position of The Center For Wine Origins, an organization begun by the vintners in Champagne, Portugal and Jerez, takes and promotes. In fact, just today they released a statement concerning the Federal Governments most recent pronouncements on the issue…
There was a time when Wark Communications wasn’t doing to well. Wineries seemed to be choosing other public relation firms over ours. In the face of this difficulty, I seriously considered attacking and burning down the buildings that held the offices of competing pubic relations firms. You know, really punishing them them having the audacity to compete with me. That would teach them! In the end I chose a different strategy to overcome the difficulty my firm was having. I…
THIS is the information I’ve been waiting for. Wine Business.com reports that sales of red wine have increased significantly since the release of the results of a Harvard study that demonstrates that out of shape mice fed high doses of Resveratrol don’t seem to suffer from their unfit state. Resveratrol is a naturally occurring compound found in grapes and wine. The report of this study showed up EVERYWHERE, including the high circulation newspapers and magazines. It follows a more than…
