Archive for the ‘Public Relations & Wine’ Category
So did the world just change for producers of red wine? We won’t know the commercial impact on winemakers of the latest resveratrol revelation for some time. The degree to which the recently announced study on the positive effects of ths anti-oxident found in red wine motivate folks to drink more red wine is unquestionably being fantasized about here in wine country. This story of wine’s positive effects certainly has gotten more coverage than past stories…stories and studies that ovr…
Talk about getting this boy excited. I wake up yesterday, tromp out to the lawn to pick up the Sunday papers, sit with coffee by my side and open the my favorite Sunday reading material. And what do I see? An article that brings together two of my favorite things in life: Baseball and wine. There in my Sunday paper is an article about Tom "Terrific" Seaver, one of the best pitcher to ever throw a baseball and, apparently a…
I don’t think any other growing region in California has so purposely gone out of its way to associate its climate and soils with particular varietals as the Anderson Valley and its wineries. A few years ago, making the point that Anderson Valley was a source for unique and distinctive Pinot Noir, the Anderson Valley Winegrowers Association created the "Anderson Valley Pinot Noir Festival. It’s a very good event largely because the Pinots from the region are so damn good…
I know it sounds strange, but it strikes me that the age of new technologies, "the communications age" if you will, seems to have had a fairly small impact in the wine industry. Yes, there is the annual Wine Industry Technology Symposium, but in general the convergence of technology and wine seems very much in the background. This makes sense, in a way. Wine is still and likely always will be an agricultural based pursuit. When folks talk about wine,…
Boy, have I ever gained respect over the past few days for those folks who write reviews of wines in wine magaznes and newsletters. I’ve been working on a rush job for a wine catalog. Much of the writing entails describing wines. The thing is, every wine needing a description comes with a maximum word count that I can use. In many cases that word count is no more than 17 words!! This is a very difficult task. It would…
