Archive for the ‘Public Relations & Wine’ Category
How far behind the curve are French wine producers in terms of tapping into the larger American wine market? There are some pretty basic principles of this national market that need to be understood if you want to sell any significant amount of wine: 1. Price it under $152. Put the name of the grape (variety) on the label3. Make the label attractive and easy to read Pretty basic stuff. Yet, here comes an announcement from a French producer that…
"YOU CAN’T" This was the response to the question, "Could one say, as the liquor trade group did, that millions of teenagers had bought alcohol on-line? Now here’s the kicker. Guess who offered this response. Michael Wood, a vice president at Teenage Research who worked on the survey commission by the Wine & Spirits Wholesalers Association (WSWA) that used the survey results to claim, "Millions of Kids Buy Internet Alcohol, Landmark Survey Reveals." How often will the Wine & Spirit…
It’s hard not to sympathize with Michael Mondavi. Imagine having helped build one of the truly great wineries and brands in the world. That’s a pretty cool accomplishment to have on your resume. Now, imagine the brand also carries your last name. Even cooler. But imagine further being that person, making wine, but not being able to use your own name on your new brand. This is apparently the situation that Michael Mondavi, son of Robert, finds himself in. Michael,…
Of late I’ve been working with another wine PR specialist to help a client bring to market a really interestng wine info product. In the course of brainstorming with them yesterday we came to a very interesting conclusion about wine that at first set me back: There is no recognized American Wine Celebrity. No Bob Villa of Wine. No Martha Stewart of Wine. No Emeril Lagasse of Wine. Could there be an American Wine Celebrity that is both authoritative, entertaining…
Should wine bloggers and wine publicist/marketers get together…just to look each other in the eye and see what each other has to say and think? I started thinking about this after getting an email inviting me TO THIS CONFAB of fashion bloggers and fashion publicists. It’s a pretty good idea and something that has been bandied about here and there among other wine bloggers. But it seems like now and again we see stories in the blogosphere and in the…
