Archive for the ‘Shipping Wine’ Category
WINE & SPIRIT WHOLESALERS ASSOCIATION SECURES SARAH PALIN AS KEYNOTE SPEAKER AT 2010 CONVENTIONS I'm don't think I have any words to add to this comic turn of events….Wait a minute…we all know that's not true. Of course I have some words to add. First, the above headline, written by the PR department of the Wine & Spirits Wholesalers Association is unusually disrespectful. I'm sure she is supposed to be referred to as GOVERNOR Palin, whether she hightailed it out…
Various wine-related Year-End and Decade-End stories have been published and posted at blogs, in magazines and in newspapers. Yet none of these wrap-up stories have addressed the one development over the past decade that probably had the most impact on the wine industry and wine drinkers. That development is this: MONEY CONTRIBUTED TO STATE-BASED POLITICAL CAMPAIGNSBY SECTORS OF THE ALCOHOL INDUSTRY (2000-2009) Alcohol Retailers: $3,219,398Beer Producers: $20,300,278Wine & Spirit Producers …
It is this time of year when I, and other independent PR people, find themselves speaking to a variety of potential clients who are exploring the idea of engaging a public relations/communications professional for the new year. Inevitably, the very first question that I ask these folks and that must be answered is this: "How do you currently sell your wine and how do you want to sell your wine?" In general this is a question of percentages. What percent…
The term "Drinking Buddies" probably doesn't have one standard meaning that everyone will accept. For example, in my case I hear "drinking buddies" and I think about those guys with whom I want to share a drink or two without launching into a coma-inducing binge. On the other hand, "Drinking Buddies" have been known to drink until they induce a coma in themselves. I've heard tell of wives that really hate their husbands "Drinking Buddies" because they take their man…
I tend to talk a loud game here at Fermentation about the corruption that surrounds the politics of wine distribution. I tend to accuse politicians of being in some people's pockets on the issue of the three tier system. But rarely do I have the opportunity to point my readers to an example of integrity so obviously bloodied and scarred by bald faced corruption. Allow me. Late last year, the state of Michigan lost a court battle in which they…
