Mar 24, 2006
In November of last year I had the gumption to make a series of predictions considering the Wine Blogging world. Among them was this one:3. The number of wine blogs will double In November 2004, 26 blogs were listed on Wine Blog Watch. In July of this year 82 blogs were listed. Today there are 120 listed. Lots of people will take up wine blogging in 2006. The question of interest though is who and why? Well, today Wine Blog…
Mar 24, 2006
Six or seven years ago Wark Communications was retained to do some PR work for the Paso Robles Vintners and Growers Association. I recall my trip down to the region to take it all in and get the lay of the land. The first time visitor is struck first by the dynamic differences between west and east Paso Robles: East is flatlands, West is all hills. It was like two different regions under one name. Mary Baker of Dover Canyon…
Mar 23, 2006
I like to think of myself as a bit of a connoisseur of wine ratings and reviews. I’ve been observing them fairly closely now for almost two decades. And, I’ve been using them to help sell wine for clients. So, I’m always interested when I see a new rating system come before me, particularly one that offers added context to the wine. The Good Taste Report is a blog I came across recently. Its owner is out of Texas and…
Mar 15, 2006
First it was Jon Bonne of MSNBC.com with his "Amuse Bouche" Blog. Then came Mark Fisher of the Dayton Daily News with his "Uncorked" blog. Now, it’s Mr. Eric Asimov of the New York Times with a new Blog called "The Pour". I think we can now officially say the "mainstream media" has discovered wine blogs. And this is a good thing. There is an inherent bias against wine blogs that comes from the notion that they and those behind…
Mar 14, 2006
I’m pretty damn happy to say that two Wark Communications clients have taken up blogging. And from mightily different perspectives. REthink Wine BlogInertia Beverage Group is a technology and marketing company out of Napa that helps wineries implement and drive direct sales. They are direct sales experts and that is exactly what their REthink Wine Blog is aimed at decoding. It’s a group blog with the CEO, the Tech Guru and Marketing and Customer Service folk all contributing. Inertia is…