Archive for the ‘Wine Business’ Category
When a company of the size, power, influence and lawyering capacity of Amazon.com can't figure out how to get into the wine business, you have to ask yourself, what's wrong with the wine business? Let me tell you what's wrong: It's the death grip that is the Three Tier System. It's one thing to have each and every state deliver different regulations for the sale of wine. But it's an altogether different thing to have that regulation be in the…
I remember being very, very new to the wine industry. Fresh with a graduate degree and recently hired at a wine PR firm in Santa Rosa called Gracelyn Associates, I knew just enough about wine to get myself in trouble. And of course I did just that. One of the best places for the wine neophyte to get in trouble is at a large walkaround tasting. That's where I chose to embarrass myself; at my first, large, walk-around wine tasting….
Gary Vaynerchuk is coming to Napa Valley. I'm not sure this is news. He's been in Napa Valley before. This time however he is coming to promote his latest book, "CRUSH IT: Why Now is the Time To Cash In On Your Passion." Where: V. Sattui Winery, Saint Helena, Napa Valley, CAWhen: Saturday, October 24When: 11am to 1pmWho: Open to the PublicPrice: Free I don't often mention events on this blog, but I make the exception in the case of…
The survey taken last week of FERMENTATION readers yielded some interesting results. I have a pretty good picture of my readers' demographics. For example: GENDERMales: 76%Female 24% AGE21-30 21%31-40 24%41-50 29%51-60 18%61-70 8%70+ -1% HOUSEHOLD INCOMEUp To $25K 6%$25-$50K 9%$50K – $75K 13%$75K – $100K 20%$100K – $150K 23%$150K – $200K 15%$200K – $500K 13%$500K -$1mil 1%$1mil+ 1% EDUCATION LEVELHigh School Degree 9%Junior College Degree 3%Four Year Degree …
Having just finished a survey of the readers of this blog, I wanted to report on one finding in particular that should be of interest to PR folks, advertisers, readers and, obviously, me. Sixty two (62) Percent of FERMENTATION readers do now or have "worked in wine, restaurant, beverage retail or wine-related industries". This makes FERMENTATION a "Trade Media Outlet". For advertisers, it means that if you want to access the eyeballs of members of the wine industry, FERMENTATION isn't…
