Archive for the ‘Wine Business’ Category
The Academy of Wine Communications, an association of wine industry public relations professionals and marketers has launched a new website. And it's a very good website. I've written about the re-emergence of the AWC before when the organization had a meeting to re-introduce the organization to local PR folks. I thought it a brilliant idea then and think it so still. If you are a wine PR professional or a wine marketer who works out of an agency, as a…
Today marks the 19th year (to the day) of my time working in the wine industry. "Nineteen" isn't a very interesting anniversary. It's one year before a fairly significant anniversary and 4 years after an only slightly significant anniversary. Still, if you are thinking of getting me a gift in connection with this occasion, the modern traditions tell us that a gift made of bronze is in order for the 19th anniversary. Following my Masters in History I actually sought…
For some time now I’ve lived in the camp that argues the 100 Point wine rating scale is non-sensical, reductive and counter productive. I think I’m changing teams. And here’s why: Wine Drinkers Like it. No, it hasn’t taken me 20 years to realize this. I’ve know this all along. So does everybody else. It’s just that recently I’ve come to have a greater appreciation for giving people what they want, rather than trying to give them what I think…
Every now and then it's important to call a tool a tool. Harry Schumacher, publisher of Beer Business Daily, is a tool. If you want to see what can be produced by a good tool, go here: Beer Business Daily. Now I have no problem with someone making themselves a tool of an industry. It's a legitimate career choice, though not one I'd want for my children, for whom I would hope for a life of dignity. Still, it's a…
Today Palate Press launches. This venture, called a blogazine by its editor W. R. Tish, attempts to coral some of the top blog voices in the business to produce not an aggregation of content, but a wine web site that delivers original content with a distinctly blog-oriented voice and perspective. This is an idea that I've been approached with or consulted on by various folks, most of whom have in the the back of their mind the idea that some…
