Archive for the ‘Wine Business’ Category
“It’s an opportunity for consumers, and that’s the most important thing. Whatever’s best for the customer is going to be best for us in the end.” These are the wise words of Belinda Weber, Duckhorn Wine Company Marketing Director, in a Napa Valley Register article that explored the impact of June’s Tennessee Wine v Thomas Supreme Court decision and its real potential to result in more states changing their laws to allow wine shipments from out-of-state wine retailers. But, the…
A recent story details that in Napa Valley there appear to be more winery visits than are permitted. Lewis Perdue gave the details—to the extent they can be determined, in a post on September 12: “In 2018, 3.85 million people visited Napa County. Each of them visited an average of 3.7 wineries according to survey research conducted by Destination Analysts on behalf of Visit Napa Valley. That makes for an estimated 14.25 million winery visits. However, Napa County Use Permit data indicates that…
There is no getting around the fact that alcohol regulation requires bureaucracy. All state and federal regulatory efforts don’t function without a bureaucratic element. Moreover, such bureaucracies are often very slow-moving, opaque, and too often unresponsive to critics and concerns of how they operate. However, in the case of the California Alcohol Beverage Commission, you have a bureaucratic agency moving so fast and in such an inconsiderate way with the implementation of a new alcohol server program that has the…
The ascent of the Oregon wine industry continues apace. The latest bit of evidence that Oregon wine (and Oregon Pinot Noir in particular) is one of the hottest wine categories in the United States comes in the form of the 2018 Oregon Vineyard and Winery Report, an annual report produced by the Oregon Wine Board. The highlights of the report, which is focused primarily on developing a snapshot of the industry in 2018, are primarily agriculture and production focused. However,…
Recently Simon Solis-Cohen, founder of Highway 29 Creative, posted on the company blog a story entitled, “Wine Scores Are The Worst Marketing Technique – So Stop It!” First, let me just say this…The folks at Highway 29 Creative are GOOD! Take a look at their work. Take a look at their approach. Impressive. They are wrong about wine scores being the worst marketing technique. An even worse marketing technique is submitting your wine for review, getting 95+ points from a…
