Archive for the ‘Wine Business’ Category
Update: 3/9/20 HOW IT IS SUPPOSED TO WORK This is how it’s supposed to work. A company looks over its public-facing marketing and sees some problems in how it’s communicating. It then goes back, fixes the problems, and moves on. This is exactly what Firstleaf and Philip James made happen in response to this post. Today, Firstleaf isn’t making excessive claims about the wine retail space in its online ads. Instead, it’s using its marketing and advertising to educate…
Since writing about the proposed conjunctive labeling law in the Oregon legislature meant for wines produced in the Willamette Valley, I’ve been thinking a lot about the Willamette Valley. I continue to believe that the proposed conjunctive labeling law that will require all wines carrying any of the sub-AVAs located in the Willamette Valley on their label to also place the words “Willamette Valley” somewhere on the label, is imprudent. However, I’m a bit less concerned today about this conjunctive…
I have a dream. I have a dream that one day, Johnny-come-lately wine marketers and wine mavens and social media experts can come together and join in delivering evidence, come together and join in offering examples, come together and join in demonstrating the truth of the claim that those more experienced and practice than they really are morons, really are snobbery-promoting doofuses, and the killers of the multi-million dollar wine industry they built. Yes, I have a…dream. Instead of realizing…
Why are consumers so rarely consulted when it comes to public policy issues that so directly impact them? This is a question I used to pose in this forum more often than I have recently. However, a recent event motivates me to return to this question. Connecticut recently held a hearing on House Bill 7184. This is an “omnibus” liquor bill that would make a number of changes to alcohol laws in the state. Among the laws that this bill…
“Narrative” It’s a word that has come to be used more and more over the past decade to describe a given explanation or story concerning one topic or another. Most often you see the term “narrative” used to describe how the media is telling a particular story. For example, “the current narrative is that the Trump team worked with Russian representatives to influence the outcome of the 2016 election.” That’s a narrative. It may or may not be true. I…
