Archive for the ‘Wine Business’ Category
It’s sheer arrogance….and an abdication of the responsibility to make an argument. At a recent conference for alcohol beverage attorneys held in Portland earlier this month, a discussion ensued concerning Franchise Laws. Franchise laws generally state that once a producer of alcohol chooses a distributor in a given state, they may not remove themselves from that relationship no matter how incompetent the wholesaler and even if the wholesaler is sold to another wholesaler. They amount to protection for alcohol wholesalers…
Does AmazonWine need to disappear because it’s unlawful? Recall that the AmazonWine service is a departure for the behemoth retailer. Wine is not sold by Amazon. Instead, wineries pay what amounts to a listing or advertising fee to display their products on Amazon, but it’s the wineries that actually sell the wine, not Amazon. In fact, AmazonWine was created without Amazon possessing any alcohol retailer licenses. Now, consider a recent ruling in the 9th Circuit Court of Appeals in California…
America’s wine and spirit wholesalers are touting a new “economic impact study” (which they paid for), that shows American wine and spirit wholesalers are the most wonderful people ever—only slightly less important than Jesus, Confucius, Mohammed and the Buddha. “American Family-owned wine and spirits wholesalers are local marketing, brand building and logistics experts for beverage alcohol brands…and are the central link of the three-tier beverage alcohol market between wineries, distilleries, and retailers…Our industry is a powerful economic engine that supports…
In a three-minute speech at the London Institute of Masters of Wine, reproduced at Decanter Magazine, Master of Wine Natasha Hughes warned her peers that by presenting, talking about and categorizing wine in the same old ways—by country, varietal or style—they will fail the consumer and fail the wine trade. She concludes her flash talk this way: “We’ve got to remember that for most people, wine is part of a lifestyle that includes food and conviviality, rather than being a goal…
How can wine be an emotional trigger point for drinkers? How can it invoke emotion in its users that in turn provokes them to invest more time and money in the product and, potentially, a brand? These were the questions left unanswered by Reka Haros in a recently published and well-circulated article in which she admonishes the wine industry for a lack of emotionally engaging content in its advertising and marketing. Ms. Haros’ case is best summed up when she…
