Archive for the ‘Wine Business’ Category
The very best (and worst) comments on this blog aren’t comments at all. They come in the form of emails to me and they come from people who don’t give their name and hide their identity via generic Gmail, YahooMail and HotMail email address. Still, they are some of the best I get. It’s that time when I highlight a few of these gems and provide responses. Wark: What I want to know is how much the industrial wineries are…
Is technology, the emergence of the Millennial wine drinker and changing attitudes toward wine fundamentally altering the world of wine criticism and wine buying in such a way that we are seeing a wholesale change in the way we understand, buy and appreciate wine? This would be the topic at hand in a number of articles issued of late by some very astute writers and observers of the American wine industry. If I am to believe many of them, this…
The winery/brand owner has a variety of tools at their disposal for promoting their product and sales. But some are more important than others. Some are critical to the success of the brand. These are your Top Ten Most Important Winery Promotional Tools. 1. YOUR WINE You have no other tool that will more often represent your winery, both in your presence and out of your presence, than your wine. And when I say your wine I mean the liquid…
Yesterday I spent a little time looking over the recently issued “Top 100 Most Influential People in the U.S. Wine Industry” after a couple of friends alerted me to the 2nd annual listing by IntoWine.com. The way I know they were friends is that they didn’t smirk, laugh or guffaw when they said I made the list. I take list making seriously primarily because I know other people do too. Also, the act of ranking things can entail some pretty…
The state of Tennessee is considering allowing wine to be sold in grocery stores. Today at FERMENTATION, we examine the downside for consumers of having wine available for purchase in grocery stores. …. …. …. …. …. …. …. Thank you for reading.
