Archive for the ‘Wine Business’ Category
There ought to be substantial benefits of membership for wine club members. Fifteen percent discounts on regular shipments? Great! First dibs on new releases. Lovely. Waved tasting fees at the winery? Dandy. But if you want loyal club members, ones that keep coming back, members that recommend membership to their friends, then give them something special. Give them reason to come together as real members of a club. Here are some fine ideas for Wine Club gatherings that will keep…
I was told something the other day that shocked me. Listening to a prospective client, they VP in the room said: "We want to start to tell our story and deliver our messaging primarily through the media, through wine writers, reviews." The other publicists reading this may have a good idea why this declaration was somewhat shocking. Today, when public and media relations specialists like myself sit with prospective clients, oftentimes a great deal of focus is placed on marshaling,…
On the eve of two simultaneously scheduled wine fairs dedicated to the proposition that everything old is new again, it’s hard not to admire the enthusiasm of those taken by “natural” wine. It’s hard not to notice the excitement its admirers exhibit. It’s hard not to notice that many of the proponents and champions of these wines revel in the idea that they are part of a revolution that defies a stale status quo. The kind of excitement that is…
Some truths are uncomfortable. The Experts Are the Best Sources of Wine Info and RecommendationsThe tendancy to disparage "wine experts" or "wine elite" grows as the role of social media and peer reviews grow. Yet the fact remains that the experts are the best and most reliable source of information on wine. Folks like Eric Asimov, Robert Parker, Jim Laube, Jancis Robinson, Steve Heimoff, Charles Olken, Dan Berger, Lettie Teague, Jon Bonne and other well known experts are the one's…
I wonder if the percentage of couples where both people work in the same industry is higher in Napa Valley than in other part of the country. I wonder this because my Kathy and I are such a couple and as I mentally survey our list of local friends and acquaintances, I note our condition afflicts many of them. Today is the first anniversary of my marriage to my Kathy. Last year at this time I woke with an air…
