Archive for the ‘Wine Business’ Category
The recent wine scandal in New York, where giant wholesalers are attempting to make life difficult for small wholesalers with the passage of an "At Rest" law, is an object lesson in how the industry has politically balkanized itself in ways that make no sense given the current marketplace reality. Small wine wholesalers in New York are up in arms over legislation in Albany that would force them to move their warehousing operations to New York. The "At Rest" legislation…
It's reported in today's New York Times that marketing behemoth Omnicon is involved in starting a new agency aimed at spotting "emerging trends in popular culture and take advantage of them by creating and distributing content sponsored by brands and products." Trends. They are an interesting phenomenon. Most often they are spotted when they are unstoppable, rather than when they are emerging. This is particularly the case in the wine industry. However the nature of the wine industry makes for…
Sometimes, when you open old boxes, you find something pretty remarkable. I had the chance to pull some old boxes that held materials from my first years and days in the wine PR business. One of things I found was literally an exercise that my first employer asked me to undertake. The task was to write a series of story pitches aimed at wine writers. However, I was allowed to use no more than two sentences to write these story…
For those of you who appreciate the more arcane in the wine blogging world, for lawyers who like wine, for wine industry compliance professionals, for those inclined toward the politics of wine, and for those that just like to dive really, really deep into the minutiae of wine legal issues, I suggest something new: The Libation Law Blog It's pretty new. Eleven posts so far. But the quality of the posts and the thoughtfulness that author Ashley Brandt puts into…
The craft of wine industry public relations doesn't strike me as being altogether different than real estate, publishing, high tech, or any other industry PR effort. There is a different body of information that a Wine PR pro must master and of course a different set of media to understand. But in the end, the simplest explanation of what a Wine PR pro must do is the simplest explanation of what any public relations professional does: communicate a brand message…
