Archive for the ‘Wine Business’ Category
Seeing that this year's 30-second Super Bowl ads cost $2.8 million – $3 million a pop got me thinking about the prospects for wine were it to find a way to expose itself to the hordes gathered to celebrate…whatever it is the Super Bowl celebrates. I quickly determined to my own satisfaction that the Super Bowl probably isn't the best venue to launch a generic wine campaign. However, there's no reason to think that a Non-Superbowl, generic TV campaign for…
Wines & Vines Magazine has done a terrific job surveying the landscape of the relatively new "Flash Sale Wine Websites". These are deep discounters on the web that offer generally one wine for a limited amount of time at a significant discount. The Wines & Vines Articles, written by Paul Franson, identifies the largest of these sites along with some pretty interesting metrics surrounding average discount and traffic to the Flash Sale web sites. The big question surrounding Flash Sale…
"The largest selection of Italian wines under one roof anywhere in America." The "Roof" is the Waldorf-Astoria, the "anywhere" is New York City and the "selection" is VINO 2011: ITALIAN WINE WEEK. When I was called and asked to moderate a seminar panel for the Italian producers and wine marketers attending Vino 2011 next week, I jumped at the chance. Having been invited to attend this event before and sit on a seminar panel, I became well aware that the…
It's so rare that opponents of regulated consumer access to wine are so willing to demonstrate their ignorance, bias, hypocrisy and self serving intentions. Yet, thanks to Paul Mabray's VinTank interview with Wine & Spirit Wholesalers Association President Craig Wolf we get more than a glimpse into these commonplace foibles. In the interest of clearing up fallacies, setting the record straight, correcting historical inaccuracies, and giving my readers a glimpse into the sometimes bizarre conclusions and positions of wine wholesalers…
Yes, the 100 Point rating scale is not perfect. OK, with that out of the way, I find the 100 point rating system fascinating on a number of levels. Most fascinating of all is the degree to which it effects those wines that receive very high scores. Even more fascinating is the degree to which a wine that receives the elusive 100 Point rating is helped. Much more fascinating is the degree to which a 100 Point Robert Parker rating…
