Archive for the ‘Wine Education’ Category
As quickly as it turned to a subscription model, Appellation America has pulled the plug on it’s operations. There are some significant lessons here. The publishers of this groundbreaking on-line wine site will be announcing this soon. Not more than a couple weeks into beginning to sell subscriptions to the on-line editorial and information website Appellation America, the owners decided to stop taking subscriptions, dismiss its impressive editorial staff, discontinue the publishing of any new content and let the site…
Today, in response to the perceived and real "Wine Blogger Bashing" that has been occurring occasionally here and there, someone will proclaim: "Prove Them Wrong With Every Post."This is sage advice and comes from someone who knows of what they speak. However, let me say to those bloggers who HAVE in the past suggested that the mainstream wine media is out of touch, or are the past, or are too threatened by bloggers and to the mainstream wine media folks…
With the North American Wine Bloggers Conference coming up and given other issues surrounding this blog occupying my mind of late, I wanted to address the issue of Wine Blogging and Wine Bloggers from a public relations perspective. Specifically, I wanted to address the issue of How To Interact With a Wine Blogger. In case anyone needs reminding, and I doubt anyone in or around the wine business does, media relations are those activities that a company or individual undertakes…
Rules of ConductRules of EngagementRules for LivingRules for Romance Rules, Rules, Rules. I've been thinking about them lately and even more lately chose to disregard one set of rules that, for all their ballyhooed value, actually put a cramp in my style and didn't match my disposition and no one got hurt by my not following them. But it got me thinking about the the massive, detailed and often overly intricate set of rules that govern wine and its consumption….
I've been thinking about "Anonymous Sources" this week, among other things. So has Jeff. You just don't see the anonymous source used too often in wine writing and journalism associated with the wine trade. This must be the case for the most obvious reason. Wine criticism is worthless without a name or brand associated with it. Maybe I've been distracted the passed 20 years, but I can't remember too many cases when anonymous sources were liberally used by wine writers…
