Sep 27, 2012
Long time wine writer, critic and industry observer Dan Berger is excited. Very excited: “what we are seeing now, and will see for the next year or so, is a plethora of Cabs of many hues that are (a) truer to varietal type, and (B) are better structured than we have seen for 15 years or more.” He’s talking about the 2010 Cabernets from California producers that are just not hitting the shelves and that are reflections of cooler 2010…
Sep 18, 2012
Nobody like me is fooling anyone, least of which the folks I’m told by the more cynical among us that I’m trying fool: The media. I know and the media knows that when I, as a wine publicist, reach out to wine writers, I am working on behalf of a paying client to convince the writer that this paying client is worth writing about. Sometimes they agree. Sometimes they don’t. I like to think that clients pay Wark Communications the…
Sep 11, 2012
If you by chance had it in mind to author a smallish pocket book that economically and entertainingly attempted to condense and describe the bulk of the global wine world, don’t bother. Oz has that covered. Oz Clarke’s Pocket Wine Book 2012 is the 21st incarnation of this amazing little book. By use of code, symbols, small type, varied typeface and years of experience, Clarke uses this (literally) pocket sized book of 368 pages to draw a very concise picture…
Sep 6, 2012
Wine literature doesn’t just appear between the 1’s and 0’s of the Internet and in the pages of magazines and newspapers. In fact, many of us have for years relied on book form publications for our foundational wine education and for some of the best writing on wine anywhere. So, it’s always interesting to see what’s coming down the pike. Below is my list of some of the most interesting, important and unique wine books set to be published before…
Aug 22, 2012
“Would you buy a product that has not worked? Would you import a wine that has a fault? Would you adopt a strategy that had lead to defeat? This is exactly what is starting to happen with most of the marketing efforts and the approach to promoting wine in countries such as China, Hong Kong, Brazil, Russia and even in the United States.” Thus begins a rather intriguing and thought provoking broadside by marketer Pancho Campo. Best known recently as…