Archive for the ‘Wine Media’ Category
The practice of declaring which wines are better than others is a fool's errand that must be undertaken. How do I know this? I know it because I believe that Keven Costner's "Waterworld" is fine art. I also know this because the Wall Street Journal recently reminded us that the results and reliability of wine competitions and professional wine ratings are sketchy at best, particularly when subjected to statistical analysis. But what's significant about all this is not that the…
The term "Drinking Buddies" probably doesn't have one standard meaning that everyone will accept. For example, in my case I hear "drinking buddies" and I think about those guys with whom I want to share a drink or two without launching into a coma-inducing binge. On the other hand, "Drinking Buddies" have been known to drink until they induce a coma in themselves. I've heard tell of wives that really hate their husbands "Drinking Buddies" because they take their man…
It's one thing to write and distribute a press release. It's one thing to write and distribute a press kit. It's one thing to maintain a client's Facebook page It's one thing to write the copy for a website. But it's an altogether different thing to pick up the phone and pitch a story to a journalist. It's this last act, this act of pure salesmanship, that I find most aspiring PR people either aren't very good at or don't…
Time is the enemy. Time always moves faster than we think it will and in the end it more than anything else is responsible for dashing hopes, destroying lives, ending strong bids and shutting the door on alternatives. But what makes Time that really sneaky devil dressed in a cool white dress is that for a while it is the primary source of wonderful developments. I don't have to describe how this might be where wine is concerned do I?…
“We have a system set up in this country for distribution (of wine) that is designed to create accountability and responsibility. Amazon to their credit tried to abide by the laws that created accountability. When they found out they were unable to do so in a cost effective way, then they had to at some point bail out. The larger issue is if Amazon and its resources couldn’t do it legally, obviously these other companies aren’t doing it legally and…
