I’m pretty damn happy to say that two Wark Communications clients have taken up blogging. And from mightily different perspectives. REthink Wine BlogInertia Beverage Group is a technology and marketing company out of Napa that helps wineries implement and drive direct sales. They are direct sales experts and that is exactly what their REthink Wine Blog is aimed at decoding. It’s a group blog with the CEO, the Tech Guru and Marketing and Customer Service folk all contributing. Inertia is…
Do the mailing list only wines skip by the competitive marketplace by setting an arbitrary price on the wines that are never exposed to the value conscious wholesalers and retailers and restaurant buyers who participate in the open market for wines? It’s an interesting question that is explored by Dave McIntyre over at "Dave McIntyre’s Wine Line". If the wine is never offered in the general market place then the buyers have no idea if the wine is worth what…
It appears that Indiana’s wine wholesalers, in cahoots with the legislature, have successfully gobbled up more of the state’s wine market, while making it more difficult for Indiana consumers to purchase wines and Indiana wineries to do business. And if you want to know just how successful the wine wholesalers were at putting the screws to the notion of competition, all you have to know is that the Indiana wholesalers are pretty happy with the outcome. The new law, which…
Jennifer Rosen of Scripps and the Rocky Mountain News has an interesting column today in which she comes to the defense of "corporate wine": "I’ve had it up to here with complaints about faceless corporate wines. It’s about time someone stood up for them." I want aware that corporate wine needed defending, but she does it well. Her point is that if wine is going to hit the mass market and become as ubiquitous as Coke then it needs to…
So, the European Union and the United States are happy wine couple. At least that’s the impression one gets from reading the AMAZING NUMBER of stories that ran last week and continue to appear this week about the signing of a bilateral "wine accord". In essence, the two parties have agreed to 1) the U.S will strict the use of certain names on wine bottles such as "Champagne", "Port" and "Sherry. 2) American wines made with winemaking practices outlawed in…
