Archive for the ‘Wine Consumers’ Category
The recent wine scandal in New York, where giant wholesalers are attempting to make life difficult for small wholesalers with the passage of an "At Rest" law, is an object lesson in how the industry has politically balkanized itself in ways that make no sense given the current marketplace reality. Small wine wholesalers in New York are up in arms over legislation in Albany that would force them to move their warehousing operations to New York. The "At Rest" legislation…
It's reported in today's New York Times that marketing behemoth Omnicon is involved in starting a new agency aimed at spotting "emerging trends in popular culture and take advantage of them by creating and distributing content sponsored by brands and products." Trends. They are an interesting phenomenon. Most often they are spotted when they are unstoppable, rather than when they are emerging. This is particularly the case in the wine industry. However the nature of the wine industry makes for…
First…All wine bloggers are wine writers, but not all wine writers are wine bloggers. That said… Wine blogging isn't dying. But it is tired. Enthusiasm for the platform and for the practice is on the wane. The same can be said for blogging in general. While the wane in blogging in general is an interesting phenomenon, I'm more interest in the state of wine blogging. Consider this chart created at GoogleTrends that indicates the search interest in the term "Wine…
As a wine publicist, I almost always am dealing in minutia, not Big Picture thinking. It's the nature of the job. What's the best way to deliver this message? How to define this niche? What's the import of this particular marketing practice. Minutia. For some reason, the past couple weeks I've been thinking about "Big Pictures" in the wine industry. Defining and determining what the Big Pictures are isn't as easy as one thinks. But no matter how you define…
Among the things I do every morning after the coffee is brewed is sit down and look through the various emails I receive the deliver aggregated wine news. Today, I opened the Wine Business Monthly Daily News Links email and saw these headlines: Wine Demand Outstripping Supply Forecast: Wine, grape prices to rise in 2012 Experts predict rebound in wine prices, plantings 2011 a vintage year for sales of California wine I then moved on to Wine Industry Insight's News…
